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   AOCS Resource Directory
inform Readership Statistics
Valorie Deichman, AOCS Advertising Representative
Phone: +1-217-693-4814, Fax: +1-217-693-48581, E-mail: valoried@aocs.org

2008 Editorial Calendar, Ad Specs and Rate Card.

Measure inform’s True Readership Power
AOCS members choose business publications and journals as their primary information source to keep current in their profession. You can be confident that your sales message will get the attention it deserves in inform. inform’s “paid circulation” includes approximately 4,300 members (representing 2,166 companies) and is delivered to 90+ countries. Consider the total networking impact your sales message will receive by including the passalong readership of inform in your marketing plan. As a publication for AOCS, inform is an excellent way to reach those that have a professional interest in the science and technology of fats, oils, surfactants, and related materials.

Affiliation

66.3% Industry
25.8% Academe
4.7% Government
3.2% Other

Interest Area

Agricultural Microscopy .........
2.1%
Analytical ........................
26.8%
Biotechnology ...................
17.1%
Edible Applications..............
23.0%
Food Structure ...................
13.5%
Health and Nutrition ............
28.3%
Industrial Oil Products ..........
21.4%
Lipid Oxidation..................
18.9%
Oleochemical ...................
11.3%
Phospholipid ....................
11.8%
Processing .......................
29.1%
Protein and Co-Products ...
10.0%
Surfactants and Detergents ..
21.0%

 

Top readership by Country

US, Canada, Japan, Germany , England, India, *(Australia, Netherlands), France, Malaysia, Belgium, Denmark, South Korea, Italy, Mexico, Brazil, Sweden, *(Argentina, Spain, Switzerland), *(Colombia, Norway, Thailand)

*Tied for the number of readers.

“As a company we advertise in inform because it is one of the best ways to send our messages to our market base. I personally like advertising in inform because of the respect I have for the association. When I advertise in inform I feel a part of the organization, a contributor to it. The organization is made up of people with altruistic motives, contributing their best thinking for the benefit of all. It’s great to be a part of AOCS, and show support through advertising, which assists in the continuation of the sciences for all.”
VINCE VAVPOT, REGIONAL BUSINESS MANAGER,
THE AMERICAS ANDERSON INTERNATIONAL CORP.


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