2009 Exhibitor Showcase
S&D 2.1 / EXH 1: Supplier Session
Chair(s): H. Plaumann, BASF Corporation, USA; and M. Robbins, Clorox Co., USA
Replacing Phosphate in ADW Formulations. J. Jefferis, K. Zack, BASF, USA
Phosphate will be removed from consumer ADW formulations by 2010. Experimental Design studies provide systematic cause and effects and are enabling formulators to determine the best approaches to close the performance gap between phosphate and non-phosphate containing products.
Next Generation Oleochemical and Surfactant Technologies. M. Shea, A. Catalano, Chemithon Corporation, Seattle, WA, USA
Chemithon Corporation has established new capabilities to provide value added processes to existing biodiesel facilities, such as distillation, hydrogenation, and ethoxylation, in addition to sulfonation processes. The presentation briefly describes each new process capability and introduces our new global operation based in Singapore - Chemithon International Pte. Ltd.
The Battelle World Detergent Program. F. Pala, Battelle Memorial Institute, USA
For more than 20 years, the Battelle World Detergent Program (BWDP) has provided accurate, quick, and cost-effective compositional analysis of detergent products found throughout the world. The BWDP is a multi-client study that shares the cost of analysis among all program subscribers. An overview of the BWDP, including the analytical capabilities for determining detergent composition and the program database supplied to the clients, will be presented.
Technological Forecasting Helps Us Make Better Decisions!. Jesse Jefferis, Shafeek Razac, Marie Fraties-Block, Heinz Plaumann, BASF Corporation, Wyandotte, MI 48192, USA
We are often involved in forecasting and trend analysis, planning our business growth (or more lately, how things might decline!). This includes such elements as market growth, planning for capital investments, acquisitions and divestitures, examining probabilities for our profitability and Return on Investment.Many times Technological Forecasting is neglected in this analysis. Such forecasting may be based strongly on life cycle analysis: When will our current product offering become obsolete? When is the correct time to undertake an R&D project and bring something new to market? Strategically, do we want to be first to market to "fast-followers"?In this paper, we present a simple approach allowing us to answer some of these questions. The Fisher-Pry model for forecasting has proven useful to us in a number of areas. A simple explanation of the model, with examples of general interest, are given (growth of home computers and internet access in USA). More pointed examples for the chemical industry are also discussed with a few directly relevant to the Consumer D&C market. The model is fairly simple to use, especially in its linearized form, and gives us information about the rate at which a new product or technology is replacing the old, as well as an estimate time for "half replacement", when the new has successfully replaced half of the old. Problems and limitations of the model are also given.Happy forecasting!