2009 Surfactants and Detergents
S&D 1: Green Theme: LCA, SUSY, Green C/N
Chair(s): M. Ventura, Church & Dwight Co. Inc., USA; and G. van Buskirk, Clorox Services Co., USA
Biodegradable Chelating Agent Derived from Renewable Feedstock: Economic Replacement of EDTA and NTA. J. LePage, B. Parry, AkzoNobel Functional Chemicals LLC, Chicago, IL USA
L-glutamic acid (MSG) can be produced by fermentation of sugars from various renewable sources. MSG can be readily modified via addition of two carboxymethyl groups on the primary amine. The result is a fairly strong readily biodegradable chelate: L-glutamic acid, N,N-diacetic acid or GL for short. GL exhibits a highly favorable toxicological profile. From a performance standpoint GL's metal chelating ability mimics and is a possible replacement of NTA and EDTA. However GL may offer even greater formulation flexibility due to its very high solubility from low to high pH. This property should allow formulators to reduce the water content of cleaning products for example and thus further reduce packaging and transport impact of consumer goods.ASTM-D6866 testing shows GL is ~ 53 % biobased. With positive environmental and health profiles and possessing favorable chelating and physical properties, GL promises to be a renewable based alternative for conventional chelates / phosphates in diverse application areas.
Green Home Care Formulary. Markus Doerr, Stephen Gross, Anna Kvecher, Cognis Corporation, Ambler, PA, USA
Increasing pressure from the public makes it necessary to produce household chemicals which are mainly based on plants with less hazardous ingredients. In this respect a "Green" or "Natural" Formulary for All Purpose, Bathroom, and Glass cleaners plus Laundry Liquids, Manual Dish detergents and Cleaning Wipes was developed with the target to reduce or eliminate questionable or undesirable products like derivatives of nonyl phenol and ethylenoxide, petrochemicals, solvents, etc.Since there are numerous eco-labels available and a unique definition of "Green" and/or "Natural" does not exist, a simple and easy system was created in order to classify products and formulations. All formulations were categorized against these definitions, and their performance was tested vs. market benchmarks. In nearly all cases, it can be shown, that low cost and a high degree of "Green"/"Natural" are not prohibitive for an excellent performance.
Sustainable High Performance Enzyme Solutions for Automatic Dishwashing. N.E. Prieto, V.M. Casella, T.J. Neal, Novozymes NA, Inc., USA
Companies are rethinking tomorrowâ€™s detergents striving to meet stricter environmental regulations and respond to the increasing demand for environmentally friendly products, while still meeting the performance expectations of the consumer. In doing so formulators are most interested in sustainable materials that do not compromise performance. Enzymes solutions help meet these demands replacing traditional detergent ingredients while maintaining a high performance and environmentally friendly detergent profile. A study was conducted to evaluate these benefits in automatic dishwash detergent application. Results indicate wash performance can be maintained in non-phosphate containing automatic dishwash detergent products when including enzymes. A considerable environmental improvement can also be achieved when enzymes displace some of the conventional detergent raw materials like phosphate.
CANCELED - Innovative Approach to Reduce Environmental Impacts on Home Laundry. Takanori Kotera, Kao Corporation, Household Products Research Laboratories, Wakayama, Japan
In order to make the sustainable society possible, it is essential for us to suppress the environmental impacts. One of the methods to quantify the size of these impacts from our products is to count the CO2 emission volume. We evaluated the environmental loads of raw materials, manufacturing processes, transportation, bio-degradation of sewage water, packaging, electricity, tap water and waste water treatment used for washing regarding the laundry detergent by using the LCA (Life Cycle Assessment) methodology. Based on this evaluation above, the relatively major part of environmental impacts in our washing process is clarified and the new technology to suppress these burdens will be discussed in this presentation. The trend of the change in laundry detergents and washing machines are shown and related CO2 emission volumes are compared with that of total household origin. Based on the result of this comparison, the more important factor rather than the simple product-related factor will also be discussed.
Viscosity Studies of Shampoos Based on Surfactants Derived from Natural Renewable Resources. Vijayanand Magar, Bhushan Sonchal, Shrinivas Kothekar, Shamim Momin, Dept. of Oil Technology, Institute of Chemical Technology, N.P. Marg, Matunga (E), Mumbai-400 019, India
Surfactants derived from natural renewable resources are of great interest for research because of growing concern about the eco-friendly products. Environmental concerns have provided the driving force to replace petrochemical-based surfactants with those based on naturally occurring renewable sources like vegetable oils, carbohydrates, etc. The present work deals with the viscosity study of shampoos using Alkylpolyglycosides (APG). Functionally and chemically, APG are nonionic surfactants consisting of hydrophilic sugar group and hydrophobic fatty alcohol group. APG are biodegradable surfactants derived from natural renewable resources. National Toxicology Program found that diethanolamine is readily absorbed through the skin and accumulates in organs, such as the brain, where it induces chronic toxic effects. Coco-diethanolamine (CDEA), a prominent member of amine family acts as viscosity modifier and foam booster in shampoo formulations. Hence, in our study we have tried to replace amine based surfactant with APG which are found to be effective viscosity modifiers and foam boosters. The viscosity of the formulated shampoos is comparable with the commercial and amine based shampoos. APG-based shampoos give stable abundant foams and better viscosity indicating that APG are good viscosity modifiers and eco-friendly surfactants for shampoos.
CANCELED - Development and Properties of a New Eco-Friendly Cationic Hair-Conditioning Agent. T. Sakai1, K. Inoue1, M. Minguet2, P. Castán2, N. Nishiyama3, M. Yamane3, 1Kao Corporation, Material Science Research Laboratories, Wakayama-shi, Wakayama, Japan, 2Kao Chemicals Europe, Barberà del Vallès, Barcelona, Spain, 3Kao Corporation, Safety Science Research Laboratories, Ichikai-machi, Haga-gun, Tochigi, Japan
Cationic surfactant is an important material used in hair conditioner, fabric softener and other industrial products. By investigating the relationship between the aquatic toxicity and the chemical structures of two types of mono-alkyl cationic surfactants, alkyl trimethylammonium salts and alkyl dimethylamine salts, we have developed N-[3-(dimethylamino)propyl]docosanamide salt (APA-22). In evaluation of aerobic and anaerobic biodegradability, APA-22 was shown to exhibit "rapid biodegradability". Additionally, the toxicity values of APA-22 to algae, daphnia, and fish were all greater than 1 mg/L, indicating that the environmental toxicity of APA-22 is less than other existing monoalkyl cationic surfactants. The hair-conditioning properties APA-22 exhibits are better than the ordinary hair-conditioning agents used in the world. On the other hand, APA-22 has excellent solubility in water with a solubility limit over 10-times larger than that of other APA type surfactants with shorter alkyl chain lengths at 25°C. This excellent solubility of APA-22 in water is considered to be a result of the unique stepwise aggregation behavior under the temperature condition below Krafft point.
Green Surfactant Solutions based on Derivatized Alkyl Polyglucosides. R.J. Coots, Colonial Chemical, Inc., South Pittsburg, TN, USA
This presentation introduces a unique series of anionic, cationic, and amphoteric surfactants based on derivatized alkyl polyglucoside building blocks. These patented surfactants are based on naturally-derived, sustainable, non-petroleum raw material feed stocks. These new surfactants are shown to be very mild, yet very effective surfactants. The mildness of these products is measured by both skin irritation and eye irritation testing and compares very favorably to traditional surfactants.Part of this presentation is also dedicated to a discussion of the definition of a 'Green Surfactant'. While there are many terms and definitions in the marketplace now, there are some practical ways to define 'Green' in the context of surfactants specifically, as well as personal care ingredients in general. This talk will describe the monomer version of these derivatized APG surfactants as well as a polymeric version of alkyl polyglucosides which is then derivatized to introduce useful functionality. These surfactants are suitable for applications in industrial cleaning and personal care, and they offer formulators new technology for making greener products.
S&D 1.2: General Surfactants I
Chair(s): C. Choy, CKC Consultants, USA; and J. Billman, Genencor, USA
Rapid Emulsifier Selection and Evaluation of Emulsion Stability for Reformulation. Titus Sobisch1, Dean Dinair2, Dietmar Lerche1, 1LUM GmbH, Berlin, Germany, 2LUM Corp., Volente, TX, USA
Selection of emulsifiers and evaluation of emulsion stability is a frequent task. This relates to practical issues like formulation of emulsions, optimization of preparation conditions, quality control, shelf life estimation and breaking of emulsions. Due to European legislation (REACH) many companies are facing the problem to replace proven components in their formulations. This also applies to emulsifiers and emulsion based products.A multisample technique based on analytical centrifugation is presented which allows for an accelerated study of creaming, sedimentation and of separation of oil and water phases. Not only information on the extent of phase separation is provided but also the kinetics are measured in-situ.The method was applied to check for alternatives to nonyl phenol based surfactants as emulsifiers for silicone oil-in-water emulsions. Due to the multisample approach one centrifugal run with 12 different samples was sufficient to identify more environmentally benign emulsifiers with identical or better performance.The primary destabilization mechanism for all emulsions was creaming, however, most emulsions showed phase inversion when a critical phase ratio was reached inside the cream layer. By increasing the polarity of the alternative emulsifiers the risk of phase inversion could be rigorously reduced.
Study in Eco-Friendly Detergent Formulation for Removing Heavy Greasy Soil. Jitendra Tongaonkar, Shamim Momin, Institute of Chemical Technology, N.P.Marg, Matunga (E), Mumbai 19, Maharashtra, India
Surfactants are amphiphilic molecules that consist of hydrophilic and hydrophobic structures. Surfactants play an important ingredient in all the detergent formulations. As it is a base component, the performance of the detergent is mainly due to the high influence of surfactant properties and their characteristics in the aqueous solution. The principal properties of surfactants are adsorption, surface tension, interfacial tension, micelles, wetting, foaming and emulsification performance. These properties play an important factor in heavy greasy soil removal from the textile fabrics by using appropriate detergent formulation. The aim of the present study is to formulate phosphate free detergents with the use of Alfa Olefin Sulfonate, Linear Alkyl Benzene Sulfonate, Sodium Lauryl Sulphate and Alkyl Polyglycosides as such in combination with other non-ionic surfactants. Initially, these surfactants are analysized for physicochemical properties. These phosphate free detergents with Alkyl Polyglycosides formulations are found to be Eco-friendly. The formulated detergents were evaluated for removing heavy greasy soil from the various fabrics such as Cotton, Polyester and Polyester/Cotton mix. The performances of detergency are measured under different condition of washing such as temperature and water hardness.
Rapid Formulation Development for Lower VOC Detergents and Cleaners. M. Busby, A. Argenton, Dow Chemical, USA
There is a drive to modify cleaner formulations due to pressure from environmental regulations, labeling laws, and greater awareness of environmental issues by consumers. Specifically, the proposed new rule for VOC content mandates a maximum of 0.5% and proposes an effective date of January 1, 2011.To address this issue, various VOC exempt solvents have been incorporated into a number of typical cleaning formulations. These formulations have been tested for stability and efficacy. The results from this work can be used as a starting point for reformulation of a wide range of cleaners to meet the new VOC rules when they take effect.Computer modeling for formulation development and rapid formulation tools to prepare samples and screen physical properties and cleaning performance can then be used to quickly optimize products.
Lyotropic Liquid Crystals Formed in Surfactant/Ionic Liquid/Water Systems. Zhongni Wang1, Zhengwu Wang2, 1College of Chemistry, Chemical Engineering and Materials Science, Shandong Normal University, Jinan, Shandong, China, 2College of Agriculture & Biology, Shanghai Jiaotong University, Shanghai, China
The cohesive energy increases with the increase in the hydrophobic chain of surfactant and the rich phase behavior would be expected in a long chain surfactant system. Several liquid crystals, including lamellar phase, hexagonal phase and micellar cubic phase have been found in aqueous solutions of oleyl polyoxyethylene ether surfactant when adding ionic liquid either bmim-BF4 or bmim-PF6. The comparative studies indicated that there are appreciable differences in dynamic rheological properties between the liquid crystals containing different ionic liquid. The lamellar phase and cubic phase formed in bmim-BF4 system show typical gel-like mechanical spectra and relaxation spectra while the bmim-PF6 systems exhibit fluidlike viscoelastic property to some extent. The strength of the network of hexagonal phase formed in bmim-BF4system is clearly stronger than that of the bmim-PF6 system. All these differences have been analyzed through SAXS data as the different locations of ionic liquids in the liquid crystal phases, that is, bmim-PF6 is dominantly penetrated between the EO chains of surfactant molecules whereas bmim-BF4 is mainly located in the water areas of the liquid crystals. References1. Zhongni Wang, et al. J. Coll Inter Sci. 2008, 318: 4052. Zhongni Wang, et al. Langmuir, 2005, 21: 4931.3. Zhongni Wang, et al. J. Solution Chemistry. Accepted.
Adsorption, CMC, and Solubility in Nonionic Biosurfactant Mixtures with SDS and CTAB. K.M. Werts, B.P. Grady, University of Oklahoma, Norman, OK, USA
Some widely-used surfactants are perceived to be harmful to the environment, however their combination of performance+cost makes them very attractive for many applications. Although in some respects not as advantageous as full replacement, partial replacement of these harmful surfactants with biodegradable biosurfactants might be attractive, especially when these systems show better properties than the individual solutions. Solubility, adsorption, surface tension, and critical micelle concentration measurements were taken for different industrial and biosurfactant mole fraction mixtures. The mixtures consist of nonionic biosurfactants (Decanoyl-n-methylglucamine and N-nonyl-b-D-glucopyranoside) and two quite common ionic surfactants (sodium dodecylsulfate and cetyl trimethylammonium bromide). The behavior of these nonionics in mixtures will also be compared to mixture behavior for other more typical nonionics. We are attempting to identify systems where we might see synergistic or otherwise interesting properties in these mixtures.
Solubilization of Nutraceuticals into Reverse Hexagonal Mesophases. Idit Amar-Yuli, Abraham Aserin, Nissim Garti, The Hebrew University of Jerusalem, Jerusalem, Israel
Liquid crystals are widely utilized as model systems to mimic biological processes where the phase behavior of lipids plays a mediating role. In various foods, pharmaceutical and biotechnical applications, the liquid crystalline phases formed by surfactants in an aqueous medium represent useful host systems for drugs and vitamins.Various biologically active food additives are insoluble in neither aqueous nor oil phase and require environmental protection against hydrolysis or oxidation. Liquid crystals meet these requirements mainly due to their high solubilization capacities for hydrophilic, lipophilic and amphiphilic molecules. We report on the solubilization of four bioactive molecules with different polarity, in three reverse hexagonal (HII) systems. The systems were composed of glycerol monooleate (GMO)/tricaprylin/water and two fluid hexagonal systems containing either 2.75 wt% of Transcutol or ethanol as a fourth component. The phase behavior of the phases in the presence of ascorbic acid, ascorbyl palmitate, D-α-tocopherol and D-α-tocopherol acetate were determined by small-angle X-ray scattering and optical microscopy. Differential scanning calorimetry and Fourier-Transform infrared techniques were utilized to follow modifications in the thermal behavior and in the vibrations of different functional groups upon solubilizing the nutraceuticals.
Increasing Oxidative Stability of Lipid Bioactive Compounds in Solid Lipid Nanoparticles (SLN) by Controlling Crystallization with High Melting Lecithin. Thrandur Helgason1,2, Tarek Awad2, Kristberg Kristbergsson1, Eric Decker2, Julian McClements2, Jochen Weiss3, 1University of Iceland, Reykjavik, Iceland, 2University of Massachusetts, Amherst, MA, USA, 3University of Hohenheim, Stuttgart, BW, Germany
Solid lipid nanoparticles, which consist of crystalline lipid particles dispersed in water, can be used to encapsulate bioactive ingredients. However lipid molecules may recrystallize resulting in expulsion of lipid bioactives. Objectives were to control the crystal structure by engineering the particle interface. β-carotene (2mg/g) was dissolved in tripalmitin at 75°C and mixed (10%w/w) with hot surfactant solution containing high, or low melting lecithin (2.4%w/w) and 0.6% taurodeoxycholate as co-surfactant at pH 7. The solution was homogenized in a microfluidizer at 12000 psi and then cooled to 20°C to induce solidification of the lipid matrix.By using high melting lecithin as a surfactant the crystallization onset temperature changed from 21.18±0.04°C to 30.11±0.28°C, suggesting nucleation from the interface. A high presence of α-subcell structures in the sample stabilized with high melting lecithin suggests that the polymorphic transition was retarded. High melting lecithin preserved the β-carotene better with only 3.9±3.2% breakdown after 11 days of storage compared to 87.9±8.0% breakdown when using the low melting lecithin.This suggests that the use of a surfactant where tails crystallize prior to the lipid matrix may lead to generation of a structure that is better capable of containing the bioactive.
Microemulsion-based Detergency: Cost-effective and Environmentally-friendly Formulations Optimized for High-unsaturated-content Vegetable Oils. T. Phan, J. Harwell, D. Sabatini, University of Oklahoma, Norman, OK, USA
Vegetable oils are among the most difficult oils to remove from fabrics due to the highly hydrophobic nature of triglycerides. With concerns about heart diseases associated with saturated triglyceride intakes, consumers have shifted to high-unsaturated-content vegetable oils. This tendency poses a great challenge to vegetable oil detergency because unsaturated triglycerides are more hydrophobic thus harder to be cleaned by surfactants.The objective of this study is to provide qualitative guidance for surfactant selection for high-unsaturated-content vegetable oil detergency. Effects of extended surfactant structures (chain length, branching, EOs, POs) on IFT and phase behavior will be evaluated. Mixtures of extended surfactants and conventional surfactants, bio-based surfactants and linkers will be also evaluated to formulate cost-effective and environmentally-friendly systems. Detergency tests will be conducted for selected formulations and vegetable oils with varying unsaturated contents. Effects of salinity, surfactant concentration, surfactant ratio on overall and unsaturated triglycerides detergency efficiency will be evaluated. Optimized systems that can provide high detergency efficiency with low salinity and low extended surfactant concentrations will be recommended.
Synthesis, Characterization, and Properties of Anionic Gemini Surfactants having Different Spacer Groups. Rashmi Tyagi, Parul Tyagi, Jaypee Institute of Engineering and Technology, Raghogarh, Guna, Madhya Pradesh, India
Anionic gemini surfactants having different spacer groups have been synthesized. The resulting anionic gemini surfactants were characterized using modern instrumental techniques viz, FT-IR, 1H-NMR and 13C-NMR. In the present study, an attempt has also been made to improve the yield of mono alkyl phosphate, which was used as an intermediate in the synthesis of geminis. These long chain mono alkyl phosphates have effectively been converted to bis (alkyl-phosphates) and subsequently converted to di sodium salts with good yield. Surface active and performance properties of synthesized geminis were also determined.
Admicellar Formation and Adsolubilization of Anionic Extended Surfactants onto Aluminum Oxide. Chodchanok Attaphong1, Noulkamol Arpornpong1, Ampira Charoensaeng1, Sutha Khaodhiar2, David A. Sabatini3, 1National Center of Excellent for Environmental and Hazardous Waste Management (NCE-EHWM), Bangkok, Thailand, 2Environmental Engineering, Chulalongkorn University, Bangkok, Thailand, 3School of Civil Engineering and Environmental Science, University of Oklahoma, Norman, OK, USA
Anionic extended surfactant systems are evaluated for making surfactant modified adsorbents. Four types of anionic surfactants, conventional surfactant (SDS), polymerizable surfactants, alkyl propoxylated sulfate surfactants, and alkyl propoxylated ethoxylate carboxilate surfactants were adsorbed on the alumina. Adsorbed admicelles at solid/liquid interface are capable of solubilizing organic solute from aqueous phase known as adsolubilization process. This study evaluated the adsolubilization enhancement of organic solute. In addition, due to surfactant loss from solid surface, desorption potential was determined to evaluate the stability of surfactants adsorbed onto surface. These results provide useful information on surfactant-based surface modification to enhance contaminant remediation and industrial applications.
Effect of Hydrophobic Guest Molecules on the Discontinuous QL Cubic Mesophase and Its Soft Nanoparticles. Rivka Efrat1, Abraham Aserin1, Dganit Danino2, Nissim Garti1, 1The Hebrew University of Jerusalem, Casali Institute of Applied Chemistry, Jerusalem, Israel, 2Technion, Israel Institute of Technology, Department of Biotechnology and Food Engineering and the Russell Berrie Nanotechnology Institute, Haifa, Israel
Hydrophobic bioactive guest molecules were solubilized in the discontinuous cubic mesophase (QL). Their effects on the mesophase structure and thermal behavior and on the formation of soft nanoparticles upon dispersion of the bulk mesophase were studied by several techniques (DSC, SAXS, cryo-TEM, and DLS). The guests were classified into two types: type I molecules (carbamazepine and cholesterol) likely localize in the hydrophobic domains, but close to the hydrophobic-hydrophilic region. They influence both the order of the lipid acyl chains and interactions between lipid headgroups. The inclusion of type I molecules in the mesophase also prevents the formation of soft nanoparticles with long-range internal order upon dispersion. In their presence, only vesicles or sponge-like nanoparticles form. type II molecules (Phytosterols and coenzyme Q10) localize in the hydrophobic domains, where they cannot alter the lipid curvature or transform the QL mesophase into another phase. Moreover, when type II-loaded QL is dispersed, nanoparticles with long-range order and cubic symmetry do form. A model for the growth of the ordered nanoparticles was developed from a series of intermediate structures. It proposes the development of the internal structure by fusion events between bilayer segments.
S&D 1.2: General Cleaning Technologies
Chair(s): M. Ventura, Church & Dwight Co. Inc., USA; and G. van Buskirk, Clorox Services Co., USA
Polymers in Detergent Formulations. Rakesh Trivedi1, Saurabh Srivastava2,1, 1Ambedkar Institute of Technology, Kanpur, UP, India, 2Oil Technologist Association of India, Kanpur, UP, India
Abstract-:For a long time polymers are being used as an important ingredient to impart specific performance properties in detergent powder and cake formulation. Now days various polymers are available for used in different kind of detergent products. These polymers reduce processing time, cost, and difficulty and shows excellent inhibition of crystal growth and dispersion of precipitates in the cleaning bath. The most important part is that they can be used in different applications such as: automatic dishwashing, powder and liquid fabric wash, laundry additives, industrial and institutional detergents. Current study is based on the performance of cationic polymers in household detergent powder. The detergent powder incorporated with the polymer shows good anti-precipitation, crystal distortion and dispersing properties as compared to detergent without polymers.
CANCELED - Modified Aluminosilicate Gels as Versatile Rheology Modifiers for Household / Personal Care Formulations. Tapashi Sengupta, AMCOL International Corporation, 2870 Forbs Avenue, Hoffman Estates, IL 60192, USA
Layered aluminosilicates have been used over the years to modify the rheology of aqueous systems, as a suspending and shear-thinning agent, emulsion stabilizing agent, and a very cost-effective replacement for synthetic polymers. AMCOL's rheology modifiers span a wide range of products - from the most natural unpurified clay minerals to the highly modified aluminosilicate pregels used in household and personal care formulations. The surface modified aluminosilicates may be both hydrophilic and hydrophobic, depending on the specific application. The hydrophilic surface modified aluminosilicate pregels function as very effective viscosity modifiers for surfactant solutions, microemulsions, macroemulsions, gels, pastes, bleach cleaners over a wide range of pH and electrolyte concentrations. These pregels have excellent shear thinning and thixotropic properties, rendering formulations sprayable with good spray properties and vertical cling resistance. Customized surface modification of AMCOL aluminosilicates make them particularly suitable rheology modifiers for polar, nonpolar, mixed solvents, and complex formulations. AMCOL surface modified aluminosilicates exhibit superior performance over synthetic products available in the market in such difficult to thicken formulations.
CANCELED - Core-Shell Nanoaggregates from Stimuli Responsive Block Copolymers in Aqueous Solutions. P. Bahadur, Veer Narmad South Gujarat University, Surat Gujarat India
This presentation has been canceled.
Inter and Intramolecular Amphiphilic Mixtures as an Optimum Compromise to Enhance Solubilization in Microemulsion. From Winsor Balanced Interaction. J.L. Salager, C. Scorzza, J. Velasquez, M.A. Arandia, A.M. Forgiarini, Universidad de Los Andes, Merida, Venezuela
The solubilization in microemulsion is maximum in a formulation scan when the interactions of the amphiphilic substances adsorbed at interface for the oil and water phases are exactly equilibrated. Improved solubilization performance could be attained by increasing both interactions. This could be reached first by increasing the size of both surfactant groups. However at some point a limit is attained when the surfactant precipitates. A second way to improve the solubilization performance is to use a mixture of amphiphiles, typically a hydrophilic and a lipophilic amphiphiles combination. This technique has also a limit because the more they are unbalanced, the more the mixture components tend to partition into the bulk phases instead of co-adsorbing at interface. The partitioning could be reduced by attaching the parts together, i.e. by forming an intramolecular mixture. This was the basic motivation to build up the so-called extended surfactant structures. Recent advances in the study of such structures are reported, showing that the optimization of their solubilization performance may be carried out by accumulating favorable features such as increasing balanced interactions and mixing slightly different species.
S&D 2.1 / EXH 1: Supplier Session
Chair(s): H. Plaumann, BASF Corporation, USA; and M. Robbins, Clorox Co., USA
Replacing Phosphate in ADW Formulations. J. Jefferis, K. Zack, BASF, USA
Phosphate will be removed from consumer ADW formulations by 2010. Experimental Design studies provide systematic cause and effects and are enabling formulators to determine the best approaches to close the performance gap between phosphate and non-phosphate containing products.
Next Generation Oleochemical and Surfactant Technologies. M. Shea, A. Catalano, Chemithon Corporation, Seattle, WA, USA
Chemithon Corporation has established new capabilities to provide value added processes to existing biodiesel facilities, such as distillation, hydrogenation, and ethoxylation, in addition to sulfonation processes. The presentation briefly describes each new process capability and introduces our new global operation based in Singapore - Chemithon International Pte. Ltd.
The Battelle World Detergent Program. F. Pala, Battelle Memorial Institute, USA
For more than 20 years, the Battelle World Detergent Program (BWDP) has provided accurate, quick, and cost-effective compositional analysis of detergent products found throughout the world. The BWDP is a multi-client study that shares the cost of analysis among all program subscribers. An overview of the BWDP, including the analytical capabilities for determining detergent composition and the program database supplied to the clients, will be presented.
Technological Forecasting Helps Us Make Better Decisions!. Jesse Jefferis, Shafeek Razac, Marie Fraties-Block, Heinz Plaumann, BASF Corporation, Wyandotte, MI 48192, USA
We are often involved in forecasting and trend analysis, planning our business growth (or more lately, how things might decline!). This includes such elements as market growth, planning for capital investments, acquisitions and divestitures, examining probabilities for our profitability and Return on Investment.Many times Technological Forecasting is neglected in this analysis. Such forecasting may be based strongly on life cycle analysis: When will our current product offering become obsolete? When is the correct time to undertake an R&D project and bring something new to market? Strategically, do we want to be first to market to "fast-followers"?In this paper, we present a simple approach allowing us to answer some of these questions. The Fisher-Pry model for forecasting has proven useful to us in a number of areas. A simple explanation of the model, with examples of general interest, are given (growth of home computers and internet access in USA). More pointed examples for the chemical industry are also discussed with a few directly relevant to the Consumer D&C market. The model is fairly simple to use, especially in its linearized form, and gives us information about the rate at which a new product or technology is replacing the old, as well as an estimate time for "half replacement", when the new has successfully replaced half of the old. Problems and limitations of the model are also given.Happy forecasting!
S&D 2: General Surfactants II
Chair(s): S. Adamy, Church & Dwight Co. Inc., USA; and M. Tsumadori, Kao Corporation, Japan
Effect of Hydrophobic Chain on the Surface Active/Performance Properties of Imidazolinium Surfactants. V.K. Tyagi, Divya Bajpai, Harcourt Butler Technological Institute, Kanpur, Uttar Pradesh, India
Imidazoline surfactants belong to the category of cationic surfactants which are now gaining importance due to their varied and numerous industrial applications. Imidazolinium surfactants comprises hydrophilic head group of five membered imidazoline ring and a hydrophobic chain, generally C12-C18 saturated/ unsaturated fatty alkyl group. The present study describes the effect of hydrophobic chain on the surface-active and performance properties of imidazolinium surfactants viz. cmc, surface tension, dispersability, emulsion stability, foaming, softening, rewettability, and detergency.
Effects of Sodium Bicarbonate on Mixed Surfactant Systems. S. Adamy1, D. DeVece2, 1Church & Dwight Co., Inc., Princeton, NJ, USA, 2The College of New Jersey, Ewing, NJ, USA
Studies on the effects of sodium bicarbonate on mixed surfactant systems containing alkyl sulfates and amine oxides were performed. Non-ideal behavior in the mixed surfactant systems was characterized via calculation of interaction parameters. Values of interaction paramters were found to be influenced by surfactant type and sodium bicarbonate concentrations.
CANCELED - Novel Fabric Bleaching Techniques with Metal Complex Catalysts and Hydrogen Peroxide. Tomonari Suekuni, Yukiko Iwasa, Yosuke Kono, Takayasu Kubozono, Nobuyuki Yamamoto, Lion Corporation, Edogawa-Ku, Tokyo, Japan
Recently, consumers have come to pay much attention to hygiene. Similar trends are also seen in the household product's field, so they have come to expect the functions of removing invisible soil such as odors and bacteria for laundry detergents. Although hydrogen peroxide or a conventional organic bleach activator is utilized to achieve such results, their effect is not necessarily sufficient.Therefore in order to achieve a higher effect, bleach catalysts have been developed in this field. Bleach catalysts can boost the potential of hydrogen peroxide. However too strong an oxidant causes problems such as fabric damage and discoloring when used in laundry detergents. Therefore, the technical issue to develop bleach catalysts is how to obtain a balance between high performance and low fabric damage.In this situation, we succeeded in the development of a novel bleach catalyst for laundry detergents. We determined that our catalyst is effective not only for bleaching food stains but also for decomposing other organic compounds and disinfecting. Meanwhile, we confirmed that our catalyst has no negative effects on fabric.In this report, we will describe some of the unique functions which cannot be achieved by conventional bleach systems and the putative mechanism of stain decomposition.
Screening of Cationic-Anionic Surfactant Interactions Using High Through-put Formulation Robot (HTF-Robot). M. Islam1, M. Dery1, J. Speelman2, A. Wismeijer2, 1AkzoNobel, Brewster, NY, USA, 2AkzoNobel, Deventer, The Netherlands
A total of six anionic and five cationic surfactants were investigated, generating a total of 750 unique blends. These blends were prepared and investigated using the HFT-Robot to create 30 phase diagrams. The data will be presented and discussion will be made in terms of interaction of different types of surfactants.
Adsorption, Adsolubilization and Corresponding AFM Studies for Polymerizable Gemini Surfactant. Emma Asnachinda1, David Sabatini2, John O'Haver3, Sutha Khaodhiar4, 1National Center of Excellence for Hazardous Waste Management, Chulalongkorn University, Bangkok, Thailand, 2Department of Civil Engineering and Environmental Science, University of Oklahoma, Norman, OK, USA, 3Department of Chemical Engineering, University of Mississippi, Oxford, MS, USA, 4Department of Environmental Engineering, Chulalongkorn University, Bangkok, Thailand
To mitigate surfactant loss from surfactant-modified adsorbent, polymerization of surfactant has been used. Recently, gemini surfactant was found to enhance the property of solid oxide surface over the single head group conventional surfactant. Corresponding to this finding, polymerizable gemini surfactant was used to evaluate a new genre for surfactant-modified material. It was expected to minimize surfactant losses as well as improve operating characteristics of the surfactant-modified media. The adsorption of polymerizable gemini surfactant and the adsolubilization of organic solute were performed in batch experiments at room temperature (25±2°C), constant pH solution in the range of 6.5-7.5, and electrolyte concentration of 0.001 M NaBr. The adsolubilization of organic solute, styrene, was carried out to evaluate the adsolubilization capacity of polymerizable gemini surfactant with different degree of polarity in admicelles. To extend the studies of adsorption and adsolubilization from bacth experiment, atomic force microscopy (AFM) studies were used to examine the polymerized plane as a surface characterization in order to estimate corresponds to those adsorption and adsolubilization studies.
Characterizing the Non-Idealities of Mixtures of Anionic-Nonionic Surfactants in Surfactant-Oil-Water (SOW) Systems. Edgar Acosta, University of Toronto, Toronto, Ontario, Canada
It is well known that mixtures of anionic and nonionic surfactants typically have critical micelle concentrations lower than the pure surfactants alone. This synergistic effect – in micelle formation – is characterized by an interaction parameter β. The nonionic surfactant helps mitigating the same-charge repulsion between anionic surfactant molecules, facilitating their self-assembly in micelles. In microemulsions, however, the effects of adding nonionic surfactants are more complex. This presentation looks at the changes in the curvature of surfactant aggregates (micelles, reverse micelles and bicontinuous systems) in mixtures of anionic and nonionic surfactants. The hydrophilic-lipophilic difference (HLD) equation is used to quantify these changes. It was found that in mixtures of anionic and nonionic surfactants there are two interaction parameters to consider. The first interaction parameter, A1, reflects the charge shielding effect of the nonionic surfactant in anionic-rich surfactant systems. The second interaction parameter, A2, reflects the hydration effects that anionic surfactants introduce when used in nonionic surfactant-rich systems. These parameters are used to describe the phase behavior of limonene microemulsions formulated with binary mixtures of sodium dihexyl sulfosuccinate (SDHS) with nonylphenol ethoxylates and alkyl ethoxylates. These expressions were also used to predict the composition of temperature-insensitive AOT-C12E5-heptane microemulsions. The results of that prediction are in good agreement with experimental data.
S&D 3.1: Industrial Applications of Surfactants
Chair(s): T.-C. Jao, Afton Chemicals, USA; and M. Rosen, Brooklyn College, USA
Impact of Surfactants on Passenger Car Fuel Economy. J.T. Loper, Afton Chemical Corp., Richmond, VA, USA
In recent years there has been growing concern about automobile fuel economy. Government standards such as CAFÉ have required cars to have higher fuel economy. Even modern engine specifications require lubricants to demonstrate fuel efficiency in standardized engine tests. The thickness and frictional characteristics of lubricant films are known to affect the fuel economy properties of oils. These lubricant frictional characteristics include thin-film friction and boundary friction. Thin film friction is the frictional force generated by pushing a fluid between two narrowly separated surfaces. Boundary friction is the frictional force generated when the rubbing surfaces of a machine such as an engine, come in contact. Any frictional force that resists the motion of the surfaces in that machine results in a loss of efficiency. The additional fuel consumed to counteract these frictional forces translates into a reduction in fuel economy.The choice of surfactants can impact the both the thickness and frictional characteristics of the lubricating oil. The response of surfactants on these frictional characteristics will be presented.
W/O Microemulsions of Vegetable Oils as a Biodiesel Alternative. Linh Do, Thu Nguyen, David Sabatini, University of Oklahoma, Norman, OK, USA
Vegetable oils have been considered as a renewable energy for diesel. Due to high viscosity, use of vegetable oils causes engine durability problems. Microemulsification is a method to reduce vegetable oil viscosities. This method requires no chemical reactions and is easy to implement. In this work, we focused on reverse micellar microemulsions(ME) of vegetable oil/diesel blend using a mixed extended-surfactant and sugar-based(SB) nonionic surfactant system as an alternative to diesel fuel. Extended-surfactants have intermediate propoxylated(PO) and/or ethoxylated(EO) groups inserted between the surfactant molecules. Owing to their unique structures, extended-surfactants enhance solubilization with hydrophobic oils. However, the nonionic characteristics of the EO-PO groups will result in temperature sensitive ME. Thus, non-ionic sugar-based(SB) surfactants was incorporated to form ME fuels. SB surfactants are biorenewable. SB surfactants can be used to formulate temperature insensitive ME since sugar groups do not dehydrate with increasing temperatures. In addition, SB non-ionic surfactants do not contain sulfur which is favorable in fuel properties. We have achieved a stable ME with viscosity comparable to that of diesel. We were also able form temperature nonsensitive ME fuel using SB surfactants. The water solubilization in ME is less than 10% which is acceptable in fuel.
Vegetable Oil Extraction Using Reverse Micellar Microemulsions of Diesel for Biodiesel Application. T. Nguyen1,2, L. Do1,2, D. Sabatini1,2, 1University of Oklahoma, Norman, OK, USA, 2Institute for Applied Surfactant Research, Norman, OK, USA
Research has shown that vegetable oils are a feasible substitute for diesel fuel, and short term tests using neat vegetable oils showed promise with results comparable to those of diesel fuel. However, engine problems arise due to the high oil viscosity. In this research the blending of vegetable oil and diesel as a way to reduce the viscosity is done via oil extraction of peanuts using diesel reverse micellar (water-in-oil or W/O) microemulsions (MEs). The advantages of this method include the elimination of the transesterification step required in biodiesel production and less refining steps as compared to those in edible oil extraction. As a result, the extraction solvent will be diesel W/O MEs and the extraction of vegetable oil is based on the â€œlikes dissolve likesâ€ principle. Various extraction parameters are evaluated to optimize the efficiency of peanut oil extraction. The objectives of this research thus include first the formulation of W/O microemulsions with diesel using biosurfactants and biorenewable surfactants and then application of these W/O microemulsions as the extraction solvent. The extracted peanut oil/diesel blends are analyzed for peanut oil/diesel ratio, viscosity, free fatty acid content, acid composition and phosphatides content.
Viscoelastic Surfactants for Oil Recovery. P. Berger, C. Lee, Oil Chem Technologies, Sugar Land, TX USA
This paper will discuss the use of viscoelastic surfactants to recover crude oil. As much as two-thirds of all the oil in subterranean reservoir remains after primary and secondary recovery. This oil is trapped in the microscopic pores of the reservoir rock and cannot be removed without overcoming the strong capillary pressure retaining this oil. It has been found that lowering the interfacial tension (IFT) between injected brine and the trapped oil to values below 1 x 10-2 mN/m helps to penetrate these pore spaces.Polymer is added to control the mobility so the injection fluid does not by-pass the oil by seeking paths of least resistance. In many cases polymer cannot be used because of temperature and/or salinity restraints. Certain amphoteric surfactants not only give low IFT against the trapped oil but also increase viscosity of the injection fluid. They are not broken down by shear and they are thixatropic so that their viscosities are very low under high shear and very high under low shear. Thus they are easily injected at the wellhead. In addition their viscosities are reduced when they contact oil but remain high when contacting water. This allows solutions containing these surfactants to preferentially seek out and remove the crude oil.
Adjusting Optimum Salinity of Anionic Micro-emulsions used in Enhanced Oil Recovery with Alcohol Ethoxylates. Charles Hammond, Geoff Russell, Sasol North America Inc., 2201 Old Spanish Trail, Westlake, LA, USA
In surfactant induced enhanced oil recovery (EOR), there is a need to formulate the surfactant package to give optimum performance at the specific conditions of each oil well (i.e temperature, oil type, salinity, etc.). Anionic surfactants, especially those based on alcohol propoxy sulfates, are showing to have good oil recovery performance for many wells with temperatures < 70°C. Each anionic surfactant, however, has an optimum salinity at which it performs best or creates a Windsor III microemulsion. This study will show that the optimum salinity of alcohol propoxy sulfate anionic surfactants can be significantly shifted to higher or lower salt concentrations by using a non-ionic alcohol ethoxylate as a co-surfactant.
Interaction and Synergism in Surfactant/Water Soluble Polymer Combinations in Boosting Foaming Performance in Home, Personal Care Formulations. Manilal Dahanayake1, Tobias Futterer2, Milton J. Rosen 3, 1Rhodia Inc., Bristol. 350george Patterson Blvd., PA 19007, USA, 2Rhodia Inc., 51 Science Park Road #04-01/09, The Aries, Singapore Science Park II, Singapore 117586, 3Surfactant Research Institute, Brooklyn College, CUNY, NY 11210, USA
Some Water soluble polymers both synthetic and natural, are very well known to increase foam stability in surfactant based formulations and have been extensively used in formulating products to enhance esthetic properties in personal care formulations and/or functional properties in industrial applications. However, recent trends in industry for use of " Green Chemistry " in personal care products are growing dramatically. In this respect several cationic and non-ionic guars, with excellent environmental profile and mildness, have been developed. These polymers in addition to providing foam stability are surprisingly capable of enhancing initial foam volumes significantly. For these polymers we have found that improvement in foaming performance is accompanied by decrease in dynamic surface tension, an increase in the dilational elasticity and bulk viscosity. In this paper use of latest techniques to measure surface rheology and the relationship between foaming performance and surface rheological properties will be discussed.
Effect of Nonionic Surfactant Molecular Structure on Cloud Point Extraction of Phenol from Wastewater. P. Taechangam1, J.F. Scamehorn2, S. Osuwan1, T. Rirksomboon1, 1Petroleum and Petrochemical College, Chulalongkorn University, Bangkok, Thailand, 2Institute for Applied Surfactant Research, University of Oklahoma, Norman, OK, USA
Above a temperature known as the cloud point, aqueous solutions of nonionic ethoxylated surfactants separate into two phases: a coacervate phase concentrated in surfactant and a dilute phase with low surfactant concentration. The coacervate phase contains surfactant aggregates which are micelles or micelle-like and will solubilize any organic solutes originally present in the water, resulting in a liquid-liquid extraction known as a cloud point extraction (CPE). Phenol is used as a model pollutant here. In this study, we investigate the effect of surfactant structure on equilibrium CPE parameters for alcohol ethoxylates (AE). Pure, homogeneous surfactants with linear hydrophobes are studied as well as commercial heterogeneous AEs with both linear and branched hydrophobes. The solubilization equilibrium constant is shown to increase linearly with EO number and is unaffected by alkyl carbon number or hydrophobe branching from which we deduce that the phenol is solubilized with the benzene ring at the surface of the micelle core and the hydroxyl group having attractive interactions with the polyethoxylate chains in the palisade layer of the micelle. Guidelines for surfactant selection for CPE of phenol or similar solutes are outlined.
Simultaneous Recovery of Trace Heavy Metals and Surfactants Using Multi-stage Foam Fractionation. Visarut Rujirawanich1, Sumaeth Chavadej1, John H. O'Haver2, 1The Petroleum and Petrochemical College, Chulalongkorn University, Bangkok, Thailand, 2Department of Chemical Engineering, The University of Mississippi, Oxford, MS, USA
Due to severe toxicity of heavy metal in environment, removal of heavy metal ions is of particular interest in recent hazardous waste research. Currently, usefulness of available techniques for metal ions removal is limited in case of treating large volumes of industrial wastewater at low metal concentration because of high operating cost. In this study, a multi-stage foam fractionation column using bubble-cap trays was used to recover cadmium and surfactants from simulated wastewater and the effects of type of surfactants and salinity will be studied. The % recovery and the enrichment ratio of both metal and surfactants were used to evaluate the process performance. The multi-stage foam fractionator was operated at different air flow rates, feed flow rates, surfactant to metal ratio and foam heights in order to determine the effects of operational parameters. When the concentrations of surfactant (sodium dodecyl sulphate) and heavy metal ion (Cd2+) in the feed solution were 257 mg/L and 10 mg/L, the enrichment ratio and the % recovery of Cd2+ were 37 and 99.6, respectively. The operating conditions were as follows: 60 L/min of air flow rate; 40 ml/min of feed flow rate; and foam height of 90 cm. The Cd2+ concentration in the effluent was lower than 0.05 mg/L.
S&D 3: Bringing Things to Market - Innovation in Detergent Ingredients, Formulation, and Supply Chain
Chair(s): J. Pytel, Stepan Co., USA; and G. Dado, Stepan Co., USA
Engaging the Consumer in the Development and Commercialization of Consumer Products. T. Graham, Church & Dwight Co., Inc., Princeton, NJ, USA
The desire to delight the consumer and gain a competitive edge in the marketplace drives product development. Consumer feedback is integral to the development and maintenance of successful consumer products. A variety of interactive test methods are utilized to gain insight into unmet consumer needs. The size of an opportunity determines the strategy for launch. Home shows and direct-response marketing give critical consumer feedback to help define the probability of success at the next stage of commercialization and drive business decisions such as resource allocation and advertising spending. Label claims, print ads, and TV commercials aim to address the consumerâ€™s needs by targeting their most common grievances with enthusiasm while being substantiated by real data. These claims are visually communicated through â€œdemosâ€ by trained personalities and product stewards at special events and through advertising (e.g. infomercials). Advertising is a culmination of R&D and Marketing teamwork to support product launches. After launch, the consumerâ€™s response is investigated (actively or passively) and used to make product improvements, identify line extensions, and to define further unmet needs. Hence, the product market is expanded through an iterative process.
Challenges to Innovation in the Surfactants Market. G.P. Dado, Stepan Company, Northfield, IL, USA
While many definitions may be found, the term "innovation" can be regarded as the successful implementation of something new. In the surfactants market, changes in customer preferences and needs, raw material economics, and regulatory requirements can be significant drivers for change. The challenge to innovating is then two-fold; identification of the "new" that can address the changing needs of the market place AND successful implementation of this "new". In this presentation, some of the hurdles and challenges to innovation in the surfactant market will be discussed from the perspective of a surfactant manufacturer.
Historical Perspective of Surfactants based on Fatty Acids: From Potts to the Present. Dale Steichen, Maurice Dery, Akzo Nobel Surface Chemistry, Brewster, NY, USA
The roots of all fatty acid based surfactants can be traced back to the pioneering efforts of the Armour meat packing operations and the need to develop uses for the by-products from the food side of the business. In the 1920's Armour established a research laboratory at the Chicago StockYards to expand upon and find new uses for the by-products from the meat packing industry. During the 1930's the first commercial fatty acid fractionation unit was commercialized by Dr. Ralph Potts of Armour Chemical thus making pure fatty acids available on a commercial scale. Ten years later fatty amines were being produced by the nitrile route on a commercial scale. The first commercial application of fatty amines (ca. 1939) was for the beneficiation (separation by flotation) of potash. The first successful commercial process to prepare quaternary ammonium compounds appeared in the 1940's. Dialkyl quaternaries were soon to be very desirable for use in organo modified clays critical in drilling muds. Fabric softeners were developed in the late 1940's as a response to the industries change to synthetic detergents. Growth throughout the years was steady resulting in the current demand for cationic surfactants at over 330 M tons with an estimated economic value of close to a billion dollars.
In-Silico Approach to Innovations in the Laundry Market. R. Olmedo, DETERTEC, Quito, Ecuador
In the laundry products industry, business competition is fierce, with an accelerated commoditisation of products and services, increasing price wars, and shrinking profit margins. R&D teams are pressured to accelerate their pace of innovations to stay ahead, but with different cost structures, being collaborative with external sources and compelled to be more consumer-relevant. There is an urgency to innovate the way R&D innovates.The paper describes the way relevant consumer sensory experiences are capable to be included upstream in the innovation process using computer-based technologies. A novel in silico approach rests on a mixture of tabulated data computations from new photonic devices, customised mathematical models of consumer’s perceptions, and simulation of concatenated events that include changes on materials surfaces and how they are perceived in different visual realities. The in silico technologies to experiment virtually, offer unparalleled advantages against conventional costly and lengthy in vivo and in vitro alternatives, and additionally provide a significant return on investment.Scripting and numerical capabilities as well as interactive 3D graphical and non-linear modelling features are clearly exemplified and presented as the key affordable tools of the new technologies to innovate.
CANCELED - Improving Enzymatic Stain Removal in Laundry Detergents at Low Wash Temperatures. J. Billman, Genencor, A Danisco Division, Palo Alto, CA USA
The trend to lower wash temperatures presents a significant challenge for the detergent formulators as consumers desire equivalent cleaning at ever lower wash temperatures. Innovative detergent ingredients are required to maintain the current high levels of performance as the wash temperature falls. In this presentation a process for bringing to market new enzyme molecules that meet this challenge is presented. The discovery, redesign, improvement, and production of new enzymes that enable effective cleaning at reduced wash temperatures is reviewed. The results of such protein engineering and manufacturing capability enable the continuing reduction in wash temperature without loss of cleaning performance. Examples of engineered enzymes with improved low temperature wash performance are presented.
New Development for Detergents and Cleaners. M. Busby, P. Varineau, Dow Chemical, USA
Dow has introduced a new line of nonionic surfactants based on the 2-ethylhexyl hydrophobe. Block alkoxylation with propylene oxide or butylene oxide extends 2-ethylhexyl alcohol into the detergent range. Ethoxylation of this extended alcohol produces nonionic surfactants with advantaged detergent behavior. These surfactants demonstrate unique surface-active properties such as surface tension reduction, wetting, emulsifying, and low CMC. In addition to surfactancy, their structure also makes them effective coupling agents. They effectively couple difficult materials such as d-limonene, and they stabilize other solvents and help to solubilize difficult to remove soils. These surfactants performed as effective substitutes for alkylphenol ethoxylates, and they also showed improved stability compared to traditional primary alcohol ethoxylates. Cleaning formulations incorporating these new surfactants have been prepared and tested, and the results will be presented.
Ternary Surfactant System for Hard Surface Cleaning. S. Gross, A. Kvecher, V. Lazarowitz, T. Morris, Cognis Corporation, Ambler, PA, USA
Ready to use All-Purpose Spray Cleaners usually contain alkaline builders, surfactants and solvents. This three-component system is known as the â€œperformance triangleâ€. It is generally known by one skilled in the art of formulation, that if one component is removed from the performance triangle, the hard surface cleaning ability of the composition is compromised. It is, however, often desirable to reduce or remove the solvent or volatile organic compound (V.O.C.) content of consumer cleaning products not only to comply with legislated V.O.C. limits in some states but also to help reduce the negative effects of V.O.Câ€™s in the atmosphere, ie ozone depletion, global warming. It is also often desirable to reduce or remove the alkali content of consumer cleaning products not only to reduce formulation raw material costs, but to improve the overall safety of the formulation in terms of corrosivity, skin irritation and compatibility with a wider variety of hard surfaces. A challenge for the formulator has been to maintain good hard surface detergency on oily soils without the use V.O.C.â€™s or alkaline builders. A concentrated ternary surfactant mixture was developed which exhibits remarkable hard surface detergency, without the use of volatile solvents or alkaline builders, upon dilution in water.